How I led the distracted driving study

01 / 04Frame the question

What would drivers find useful?

I explored driving attitudes and what would make distraction support useful to people.

Useful +
acceptable

Phase 1 Phase 2

02 / 04Lead the interviews

I led interviews about driving attitudes, then possible features and what would make them useful.

01

02

03 / 04Analyze the interviews

I hand-coded session transcripts, used NVivo, and checked its summaries against my coding.

Hand coding

NVivo analysis

Theme review

04 / 04Share the findings

I used themes about privacy, self-perception, and motivation in personas, reports, and readouts for the team.

Privacy Self-perception Motivation

Design considerations

Personas · Reports · Readouts